THE STRATEGIC POWER OF B2B PERSONAS

Creating a B2B customer persona is essential to developing a successful marketing and sales strategy. To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.What Is a B2B Customer Persona?A B2B customer persona is a strategic representation of your ideal business client based on real data and mark

From accounting and IT to marketing and HR, business services help boost performance across all sectors.Understanding the types and value of business services can position your company for success. What Are Business Services? They are usually non-tangible and don’t involve producing a physical product, but they add significant impact.Examples in